Land Resource Companies 2007 Directory
Client: Land Resource Companies
Project Description: This piece serves as both an introduction to this Southeastern community development organization and a quick directory of its holdings. While the directory copy provides specifics on what kinds of homesites and amenities individual communities offer, the introductory material serves to brand the company and create umbrella positioning for the separate sections that follow.
[cover]
Bringing the natural world a little closer to home.
[inside copy]
[mission statement]
Our Mission Statement
From the mountains to the coast and special places in between, Land Resource Companies is committed to acquiring and developing highly desirable land, delivering outstanding quality to our customers. With an emphasis on preservation, we seek to protect and maintain the natural integrity of the land, resulting in exceptional places for working, living and recreation.
[corporate text]
Uncommon ground.
Established in 1997, Land Resource Companies has been setting new standards for discovering superior land opportunities and developing exceptional communities that preserve and showcase the natural beauty of their surroundings. Through thoughtful design and planning, our properties have led the way in providing outstanding residential community living at every level.
Our philosophy is quiet simple: We strive to provide development opportunities that truly are as appealing as they are distinctive—delivering unsurpassed comfort, convenience, enjoyment and beauty. In each of our communities, LRC has demonstrated a commitment to preserving the native vegetation and scenic beauty of the land itself. By protecting natural, open space on our properties, we help maintain stream and water quality, as well as providing habitat for plants and wildlife in the area. Our conservation approach also preserves the natural atmosphere of the property.
Take a closer look at our portfolio of communities. Located primarily in the Southeast, Land Resource Communities include coastal, lakefront, Gulf Coast and mountain locations in Georgia, Florida, North Carolina, Tennessee and West Virginia. In each one, Land Resource Companies has gone far beyond the conventional—because dreams should have no limits.
Unique Properties. Unique Possibilities.
Our environmentally sensitive approach to development results in a diverse portfolio of communities where the natural world inspires the best of community design. Whether you dream of coastal, lakefront or mountain surroundings, you’ll appreciate that homesites in each of our communities are positioned to blend perfectly with the woods and waters that surround them.
[callout]
LRC is the only development company that’s ever been chosen to host HGTV Dream Homes in two of its communities: Cumberland Harbour in 2004 and Grey Rock at Lake Lure in 2006.
[listing of communities]
Land Resource Communities
Building Dreams on Solid Ground
Bridge Pointe at Jekyll Sound
Camden County, Georgia
Looking out toward the Sidney Lanier Bridge, the gateway to Georgia’s famed Golden Isles, Bridge Pointe at Jekyll Sound rests serenely on 1,131 acres by the wide waters of Maiden Creek. A premier coastal waterfront community, Bridge Pointe features a diverse portfolio of homesites, nestled in an area renowned for its vast salt marshes, wide waterways and secluded lagoons. Boating and fishing enthusiasts will find Bridge Pointe’s location ideal: Maiden Creek connects to Little Satilla River which opens into Jekyll Sound. In an area famous for its beaches, golf and history, Bridge Pointe embodies the glorious style of living that makes life in the Golden Isles so alluring.
Construction is complete on a boat dock with viewing platform on Maiden Creek. Proposed amenities include 12 man-made and natural lakes, gated entryways, vessel launching facilities, RV and dry vessel storage, community clubhouse, swimming facilities, tennis court, multi-purpose court, children’s playground, open-air picnic facility with summer kitchen, kayak and canoe livery and an off-site boat ramp.
Cumberland Harbour
St. Marys, Georgia
At Cumberland Harbour, breathtaking panoramas combine with a relaxing ambiance to create an inviting haven of natural tranquility. Encompassing 1,012 acres along Georgia’s Intracoastal Waterway, Cumberland Harbour lets residents experience the true spirit of coastal living. Hemmed by salt marshes and framed by three rivers, this gated waterfront community is only 31 miles from the city of Jacksonville, Florida.
The site of the 2004 HGTV Dream Home, Cumberland Harbour is located just three miles from historic St. Marys, Georgia, named the "Best Small Town in America" by Money magazine. Just a four-mile boat ride away, is Cumberland Island National Seashore, recently named the “Best Wilderness Beach in the World” by the Travel Channel.
Construction is complete on a pavilion with activity lawns, six Har-Tru tennis courts and fitness facilities. Proposed amenities include an aquatics center, a clubhouse, an entertainment pavilion for social gatherings and cookouts, a marina, a yacht club, dry stack vessel storage, recreational trails, boat launching facilities, RV storage and boat docks along Point Peter Creek.
Grey Rock at Lake Lure
Lake Lure, North Carolina
In the heart of the Blue Ridge Mountains of western North Carolina, Grey Rock at Lake Lure stretches across a vast panorama of forested ridges, rugged landscapes and tranquil glades. The site of the 2006 HGTV Dream Home, Grey Rock stretches out across nearly 4,000 acres, a generous portion of which have been left preserved. The area also offers a full spectrum of recreation: golf, horseback riding, hiking, boating and fishing. At Grey Rock, you can take your dreams to the summit. From the crest of the highest ridge to the cool depths of Lake Lure, Grey Rock beckons you to experience the world at its most majestic.
Proposed amenities include an equestrian center, campgrounds, a clubhouse on Lake Lure, overlook stations, hiking trails to numerous natural waterfalls, a community clubhouse with pool and tennis facilities and gated entrances.
Laird Point
Panama City, Florida
Occupying a premier position on Florida’s Intracoastal Waterway, Laird Point stretches the length of a natural peninsula and is flanked by the waters of East Bay and Laird Bayou. Here, a limited number of waterfront homesites have been set along the wooded fingers of the land, and a new standard of excellence has been set. Offering a coastal casual ambience, Laird Point is at once invigorating and serene. Here, you can enjoy nautical excursions in the Gulf of Mexico or sample the many pleasures of Florida’s Emerald Coast. Laird Point’s convenience to the beaches, shopping, dining and social attractions of nearby Panama City means that there’s always something new to enjoy.
Proposed amenities include a community clubhouse, indoor and outdoor pools, tennis courts, nature trails with boardwalks and fishing piers, boat and RV storage and a gated entrance.
Roaring River
Fayetteville, West Virginia
Just beyond the crest of West Virginia’s New River Gorge, Roaring River is a place that reveals the world at its most vibrant. Stretching across more than 3,700 acres, Roaring River offers homesites that are perfectly balanced with the natural wonders that surrounds them. Many boast majestic mountain panoramas or overlook views. More important, nearly half of Roaring River’s land has been left preserved, so you can experience rugged nature whenever you like. Roaring River is located in the heart of West Virginia’s whitewater country. Here in the New River Gorge area, you can go horseback riding to rugged natural vistas, paddle world-class rapids, mountain climb, fly-fish and enjoy nearly endless recreation.
Proposed amenities include an indoor aquatic complex, overlook parks, a clubhouse, a multi-purpose sports court, miles of biking and walking trails, an equestrian facility with separate horse trails and gated entryways. AMENITIES NEED NOT BE BUILT. John Engle, Broker, LRC Realty, LLC is the exclusive agent for Roaring River.
Stillwater Coves
Lincoln County, Georgia
Perfectly situated on the border of Georgia and South Carolina, on the shores of Clarks Hill/Thurmond Lake, Stillwater Coves lies just 60 miles north of Augusta and 125 miles east of Atlanta. Offering only a select number of homesites, Stillwater Coves allows you to discover a new world of natural splendor. Thickly wooded ridges roll out over nearly 1,000 acres. Hidden coves inspire a hushed sense of tranquility. Shorelines seem to beckon you with the gentle rhythm of the waters. And generously sized homesites blend easily with the nature that surrounds them. A paradise for boating and fishing enthusiasts, Stillwater Coves invites you to experience the true essence of life on the water.
Proposed amenities include a community pavilion that houses a summer kitchen, open fireplace, picnic areas, a swimming pool and separate bath house facilities. Other proposed amenities include extensive walking trails, easy-access day docks, boat storage facilities and landscaped entryways.
The Villages at Norris Lake
LaFollette, Tennessee
Resting along the shores of spectacular Norris Lake, The Villages at Norris Lake features homesites neatly tucked into a panorama of open meadows and forested hilltops. An inspired community that provides a refreshing new interpretation of relaxed lakeside living, The Villages at Norris Lake is perfectly situated on 615 acres of lakefront, wooded and lake-view homesites. Located in the picturesque town of LaFollette, Tennessee, just 25 miles north of Knoxville, The Villages at Norris Lake is a fishing enthusiast’s dream. And thanks to the lake's 34,000 acres, you can also enjoy power boating, jet skiing, swimming and sailing in perfect freedom.
Proposed amenities include a 604-slip marina, a community clubhouse, swimming and tennis, nature trail, and RV and boat storage.
Wild Ridges at Morgan Creek
Marion, North Carolina
Nestled comfortably in the Blue Ridge Mountains of western North Carolina, Wild Ridges at Morgan Creek provides an exceptional haven of tranquility and beauty. Set amid mature forests, rippling streams and open meadows, Wild Ridges is only 39 miles from the picturesque destination city of Asheville, NC. Wild Ridges stretches across 1,520 acres of spectacular scenic wonder, and each homesite is positioned to blend seamlessly into the landscape. Here is an inspired mountain community that puts hiking, trout fishing, snow skiing and an abundance of other leisure pursuits within easy reach. Here you will discover a place where every day brings new discoveries—your place in the mountains.
Proposed amenities include a gated entrance, walking/nature trails, a community clubhouse and special garden areas for residents.
Wednesday, August 17, 2011
Life University--An Education for a Lifetime Viewbook
An Education of a Lifetime
Client: Life University
Project Description: Copy for Life University’s admissions viewbook, the primary piece the school uses to recruit new students. Using modular copy, it invites prospective students to skip around in the piece, reflecting the flexibility of Life University’s approach to education.
[cover]
An education of a lifetime
for your life’s work
[inside copy]
Lasting Purpose embraces the idea that one should love, serve, and give from one’s abundance--without compromise--to all beings, in all ways, and in all professions.
Dr. Sid E. Williams, Founder and President of Life University
Greetings from Dr. Sid
No matter what you envision as your life’s work, you’ll find that Life University can guide you in the right direction. At Life, we’ve designed an integrated, practical curriculum that enables you to work toward and accomplish all your goals--with no trade-offs or concessions.
With a degree from Life University, you soon discover that your financial success and professional achievement make up only part of the picture. At Life, we infuse all of our programs with the powerful philosophy of Lasting Purpose. We understand that success depends not on what you have, but on what you do with what you have. Happiness comes as a result of kindness; wealth, from the desire to share.
Renowned for the most advanced chiropractic programs in the country, Life University also offers innovative, results-oriented programs in business, nutrition, dietetics, and sport health science--all on a peaceful wooded campus just a few minutes’ drive from the Olympic city of Atlanta.
How can you begin your life’s work? Use your imagination, set your priorities, find your footing--and come to Life.
Dr. Sid E. Williams
President and Founder, Life University
[full-page graphic]
TO LOVE
[text]
Lasting Purpose
What’s your life’s ambition? Perhaps you see yourself providing healing to thousands through the world’s leading drug-free healthcare profession. Maybe you dream of helping people lay the foundation for healthy lifestyles, of helping athletes maintain peak performance, or of fostering an attitude of care and understanding in the world of business. Whatever your life goals, you can make the most of them at Life University. Founded in 1974 by Dr. Sid E. Williams, Life began as a small chiropractic college with only 22 students. Since that time, we’ve become the largest and most influential school of chiropractic in the world, while expanding our curriculum to include cutting-edge, future-oriented programs in a variety of academic and professional disciplines. Amazing progress? You know it. But when your commitment to excellence embodies the principles of Lasting Purpose, you can attain even the loftiest goals.
What do we mean by Lasting Purpose? That’s the distinctive system of values best exhibited by our President and Founder Dr. Sid E. Williams, and which forms the cornerstone of all degree programs--and indeed, everything we do--at Life.
A philosophy based on a life lived in balance, compassion for all people, and continuous self-improvement, Lasting Purpose holds our campus together. Though people at Life may have individual opinions about different issues, we also share a common bond--an exceptional perspective both on our own lives and on our abilities to make a real difference in the lives of others. Lasting Purpose not only gives our campus a strong sense of community, it also provides a powerful support system for each individual.
At Life University, you begin to work on achieving goals that stretch beyond the typical nine-to-five job and big paycheck. Here you prepare for your life’s work, an enterprise that brings into alignment your occupation, your particular aspirations, and your own caring personality. Whether your chosen professional field be chiropractic, business administration, nutrition, dietetics, or sport health science, your experience at Life can propel you forward into an exciting and satisfying career. With a degree from Life University, of course you can expect impressive financial success, but you can also anticipate the personal rewards to be so much greater.
[graphic treatment headline]
Lasting Purpose—To Love, To Serve, To Give
[text]
To Love
Too often, people don’t think of the words “love” and “career” as going together, but Life helps you integrate love of vocation, love of humanity, and love of achievement.
Client: Life University
Project Description: Copy for Life University’s admissions viewbook, the primary piece the school uses to recruit new students. Using modular copy, it invites prospective students to skip around in the piece, reflecting the flexibility of Life University’s approach to education.
[cover]
An education of a lifetime
for your life’s work
[inside copy]
Lasting Purpose embraces the idea that one should love, serve, and give from one’s abundance--without compromise--to all beings, in all ways, and in all professions.
Dr. Sid E. Williams, Founder and President of Life University
Greetings from Dr. Sid
No matter what you envision as your life’s work, you’ll find that Life University can guide you in the right direction. At Life, we’ve designed an integrated, practical curriculum that enables you to work toward and accomplish all your goals--with no trade-offs or concessions.
With a degree from Life University, you soon discover that your financial success and professional achievement make up only part of the picture. At Life, we infuse all of our programs with the powerful philosophy of Lasting Purpose. We understand that success depends not on what you have, but on what you do with what you have. Happiness comes as a result of kindness; wealth, from the desire to share.
Renowned for the most advanced chiropractic programs in the country, Life University also offers innovative, results-oriented programs in business, nutrition, dietetics, and sport health science--all on a peaceful wooded campus just a few minutes’ drive from the Olympic city of Atlanta.
How can you begin your life’s work? Use your imagination, set your priorities, find your footing--and come to Life.
Dr. Sid E. Williams
President and Founder, Life University
[full-page graphic]
TO LOVE
[text]
Lasting Purpose
What’s your life’s ambition? Perhaps you see yourself providing healing to thousands through the world’s leading drug-free healthcare profession. Maybe you dream of helping people lay the foundation for healthy lifestyles, of helping athletes maintain peak performance, or of fostering an attitude of care and understanding in the world of business. Whatever your life goals, you can make the most of them at Life University. Founded in 1974 by Dr. Sid E. Williams, Life began as a small chiropractic college with only 22 students. Since that time, we’ve become the largest and most influential school of chiropractic in the world, while expanding our curriculum to include cutting-edge, future-oriented programs in a variety of academic and professional disciplines. Amazing progress? You know it. But when your commitment to excellence embodies the principles of Lasting Purpose, you can attain even the loftiest goals.
What do we mean by Lasting Purpose? That’s the distinctive system of values best exhibited by our President and Founder Dr. Sid E. Williams, and which forms the cornerstone of all degree programs--and indeed, everything we do--at Life.
A philosophy based on a life lived in balance, compassion for all people, and continuous self-improvement, Lasting Purpose holds our campus together. Though people at Life may have individual opinions about different issues, we also share a common bond--an exceptional perspective both on our own lives and on our abilities to make a real difference in the lives of others. Lasting Purpose not only gives our campus a strong sense of community, it also provides a powerful support system for each individual.
At Life University, you begin to work on achieving goals that stretch beyond the typical nine-to-five job and big paycheck. Here you prepare for your life’s work, an enterprise that brings into alignment your occupation, your particular aspirations, and your own caring personality. Whether your chosen professional field be chiropractic, business administration, nutrition, dietetics, or sport health science, your experience at Life can propel you forward into an exciting and satisfying career. With a degree from Life University, of course you can expect impressive financial success, but you can also anticipate the personal rewards to be so much greater.
[graphic treatment headline]
Lasting Purpose—To Love, To Serve, To Give
[text]
To Love
Too often, people don’t think of the words “love” and “career” as going together, but Life helps you integrate love of vocation, love of humanity, and love of achievement.
Graduates of Life’s doctor of chiropractic program measure their success by how much true healing they can accomplish and how many lives they touch. Says one recent graduate, “With chiropractic, we treat the whole person. We don’t view the individual as a collection of symptoms. Instead, we view our patients as people first--people who just happen to need some spinal adjustment.”
Even after they enter their professional field, our graduates continue to draw on Life’s emphasis on Lasting Purpose. Says Dr. James Brown, dean of the school of chiropractic, “I keep in touch with many Life alums. They all tell me, in essence, the same thing: ‘My Life experience benefited me in more ways than one. I’m a much better person for having come here.’ It’s refreshing to know that Lasting Purpose provides a continuous resource for them.”
· Life University is the first school with a basis in chiropractic to implement the Health Careers Opportunity Program (HCOP), a $407,000 federal grant program for disadvantaged minority students and the largest federal grant ever awarded to a school of chiropractic.
· Life’s Lasting Purpose doesn’t stop at the edge of our campus. Students and faculty members involve themselves in a wide variety of volunteer projects. Life donates the proceeds from our annual Run for Life to a variety of community projects and sponsors a Boy Scouts of America Explorer’s Troop, the Christmas Lights of Life program, and the annual Community Easter Egg Hunt.
To Serve
Founded upon the principles of individual compassion and dynamic healing, Life University has emphasized the dignity of human service and volunteerism from Day One. Life prepares you to embark upon a lifetime of service while enjoying a lifetime of prosperity.
· Life helps you create your own path after graduation by providing you with a strong sense of balance. Here you acquire not only the crucial skills for your chosen profession, but also a singular world view that can be adapted to any endeavor or life choice. Through clinic work, internships, and seminars with successful alums, Life offers a distinctly practical, hands-on approach. Upon starting their own practices, most of our students realize immediate benefits from the careful guidance they received at Life.
· Life’s faculty get high marks from our students for their energetic presentation of the course material and for the genuine concern they demonstrate both in and out of class. Says one student, “Professors here can put the material into language that everyone can understand. Many give back your paper or test, and then set up an appointment to go over it with you personally.” Experts in their fields, Life professors are also real teachers, those who know how to keep the course material fresh. At Life, no classes are taught by graduate teaching assistants.
· Even if you’ve been out of school for a few years, Life can help you get on the fast track for a new career. Opening our doors to all qualified students, we don’t view you simply as a set of numbers on an academic transcript. Instead, we look at the whole person. Sure, we base admission on your grade point average, but we also take into account your background, your current situation, your professional aspirations, and your will to succeed. While Life encourages your goals, we also provide you with the tools necessary to accomplish them--including basic writing, math, and science courses if your skills need some refreshing.
· With an innovative graduate program in sport health science and a new program accredited by the Southern Association of Colleges and Schools (SACS) that allows you to receive university credit for past work experience, Life is expanding the practical orientation--so successful in our chiropractic programs--to our other offerings. A master’s degree from Life can boost your credentials in athletic injury-care management--and you can work toward your degree either by attending classes on campus or through Life’s through teleconferencing and off-campus instruction via Life’s new distance learning program.
· Life University’s goals fit with those of the U.S. Department of Health and Human Services’ “Healthy People 2000” program: increase life spans, reduce health disparities, and achieve access to preventive care for all Americans.
· Life’s extensive recruiting efforts, which include visits to predominantly African American, Hispanic, Asian, and Native American schools, has resulted in a diverse student body united in Lasting Purpose. In fact, Life has the largest number of African American and Native American students in any chiropractic program in the nation.
· Even before you graduate, our Career Counseling and Placement Office helps you find immediate employment. Come by and let our experts help you fine-tune your resume, access our chiropractic placement listings, or learn about the various avenues you can pursue with your degree.
To Give
As Dr. Sid points out, the law of reciprocity dictates that, in time, what we give is returned to us manifold. All of our programs inspire you to view altruism, empathy, and giving of your abundance as a great way of life.
· Featuring some of the most prominent chiropractors in the world, Life’s Dynamic Essentials seminar series--which you attend every quarter you spend at Life--keep you up to date on the latest developments within the profession. According to one student, “These lectures help us see the big picture by exposing us to actual life experiences. DE gives us constant reality checks--and it happens only at Life.”
· At Life, our diverse student body and faculty ensures that you can find a variety of people to whom you can really relate as well as fascinating new ideas at every turn. Best of all, everyone involved in our community--professors, administrators, and your fellow students--demonstrate a willingness to share their insights and to help you reach your peak.
· Don’t be surprised to find the “big names” you read about in your textbooks guest lecturing in your classes or simply stopping by your table for a casual chat in Life’s rustic student center. Life’s campus often serves as a gathering place for the most respected proponents of chiropractic in the world with Life’s own Dr. Sid leading the way. In the words of one student, “You never know who’s going to show up on campus--and when they do, they always make time to visit with students.”
· Students involved in Life’s undergraduate program can choose from a variety of internships, from organizing a county-wide high-school soccer league to balancing the books at Disneyworld. You can also speed your education along through Life’s articulation agreements with neighboring Southern Polytechnic State University or Chattahoochee Technical Institute.
[full-page graphic]
TO SERVE
[text]
Academics
Though chiropractic continues to form the foundation of Life University, expect to find a winning combination of flexibility and focus in all our degree programs. At Life, you can discover your own niche, go with your strengths, and achieve peak performance by choosing from among several areas of study. Besides chiropractic, Life offers innovative majors in sport health science, business, dietetics, and nutrition--all of which benefit from the practical approach and emphasis on Lasting Purpose that has made our Doctor of Chiropractic program one of the most respected in the world.
School of Chiropractic
Emphasizing the maintenance of good health rather than the treatment of disease, chiropractic gives you the chance to make an immediate difference in your patients’ lives without unnecessary drugs or surgery. As a chiropractor, you use your skills to ensure that your patients’ nervous systems are free to function at their best, correcting misalignments of the spinal column to allow the body to heal itself naturally.
Nowhere in the world do you receive such strong support for your study of chiropractic than at Life University.
· During the 14 quarters you spend becoming a Life University Doctor of Chiropractic, you receive a full complement of experience, from the study of molecules and cells in basic science courses to the investigation of the entire body in upper-level anatomy and physiology.
· At Life, you spend 4,700 hours--both in the classroom and in the clinic--becoming adept in chiropractic philosophy, analysis, and technique. Like doctors in other healthcare areas, your education is built upon the basic sciences, including microbiology, pathology, physiology, anatomy, physics, and biochemistry.
· Life’s practical approach provides you with hands-on experience as early as your third quarter. After two quarters of pre-clinic instruction, in which you’re guided by faculty members skilled both in chiropractic techniques and in teaching you how to perform them, you begin providing chiropractic care to your classmates on a mutual basis.
· After passing your chiropractic proficiency exam in your seventh quarter, you begin providing out-patient care in Life’s three clinics (located on campus, in north Marietta, and in downtown Atlanta). During your seven quarters working in the clinics, you hone your skills not only in different chiropractic techniques, but also in recruiting new patients--a powerful plus once you start building your own practice.
· Patients know that they can trust Life University graduates to have received both thorough academic preparation and comprehensive clinical training. Life exceeds the national standards mandated by the Council on Chiropractic Education, requiring almost twice as many hours of patient care and adjusting experience as most schools of chiropractic.
· No chiropractic program in the world exposes you to such a wide array of techniques. Among the different techniques you learn at Life are the cervical chair-knee/chest, full spine, Kale, upper cervical specific-toggle recoil, pediatric, extremity, and sacro-occipital. Other techniques you’re exposed to include Life Cervical, emphasizing precision pre- and post-x-ray placement and analysis; Grostic; the internationally respected J. Clay Thompson Terminal Point Technique, to which Life University has sole rights. Activator techniques are taught as an elective.
· Want to investigate even more techniques? That’s easy at Life. We offer a variety of technique clubs that allow you to hone your existing skills and explore new avenues.
· At Life, you receive valuable training in the practical side of establishing and managing your own business. Courses and workshops on insurance management, accounting, financial management, computerized office administration, office procedure, marketing, and public relations ensure that no aspect of your future success is left to chance.
· For most of our graduates, chiropractic is not only about living well; it’s also about making a good living. A doctor with an established practice can expect to earn $70,000 to $80,000 per year. Many earn considerably more, depending on location, individual motivation, and skill.
· Chiropractic is the fastest growing healthcare field in the world. Over 20 million Americans seek chiropractic care each year.
School of Undergraduate Studies
Life’s commitment to Lasting Purpose results in innovative undergraduate programs, sculpted to meet the needs of the 21st century while at the same time integrating professional expertise and personal interaction. At Life, you not only receive the essential knowledge, you develop a flair for innovation and adaptability that equips you to make a distinctive mark in any profession. Combine this blend of focus and flexibility with the tenets of Lasting Purpose, and you’re prepared to make a valuable contribution not only in the workplace, but also in the world.
Look to Life to satisfy your undergraduate requirements. You’ll find that our programs’ efficient size ensures that you receive plenty of individual attention and consideration. Then either step up to a graduate or professional degree program or step out--to a lucrative and satisfying career.
· By completing your core curriculum requirements at Life, you lay a firm foundation for a chiropractic education or a variety of other healthcare degree programs.
· Approved by the American Dietetics Association (ADA), Life’s Bachelor of Science in Dietetics provides you with a firm foundation in individual nutrition counseling. Students find the B.S. in Dietetics to form a winning combination with Life’s D.C. degree. According to graduate Barbara Olds ’95, “Dietetics changes your credentials totally. You can heal nutritionally and chiropractically.”
· A highly marketable degree that is flexible enough to accommodate your own goals and ambitions, Life’s Bachelor of Business Administration enhances the customary marketing and management courses you expect by helping you define and develop your entrepreneurial skills.
School of Graduate Studies
Designed for healthcare providers--including chiropractors working with athletes, coaches, personal trainers, and health club personnel--Life’s master’s degree in sport health science prepares you for jobs in corporate fitness, health clubs, spas, college and high school sports, and sports rehabilitation clinics.
An innovative program offering advanced training in fitness and sports-related injury treatment and prevention, the master’s in sport health science provides a dual focus. By focusing on Athletic Training, you prepare yourself for a career that helps athletes maintain peak performance through the prevention, management, evaluation, treatment, and rehabilitation of athletic injuries. When you specialize in Fitness and Wellness, you hone your familiarity and knowledge about various preventative and rehabilitation health programs, and develop the kind of expertise that’s in demand in many sport health areas.
Facilities
At Life, we take your devotion to your work as seriously as you do. As you prepare for your life’s work, you shouldn’t have to settle for second best--one reason why Life provides leading-edge laboratories, comfortable classrooms, ample study space, and some of the finest state-of-the-art teaching and diagnostic facilities in the country. Here you learn on the same kind of equipment you’ll most likely work with after graduation. Learning at Life means beginning your career with confidence--and developing a professional approach that should always keep you ahead of the rest.
· Our new Basic Sciences Building includes two amphitheater lecture rooms, a technique center, two radiology/ roentgenology (x-ray) labs with darkrooms, lab facilities for prerequisite and advanced sciences, and food preparation labs for nutrition courses.
· Opportunities to work at the forefront of chiropractic study abound at the Sid E. Williams Research Center, the largest facility in the world devoted to the analysis of empirical data relating to the fundamental tenets of chiropractic. The Center explores the detection, measurement, and reduction of spinal subluxation.
· Recently tripled in size, the Nell K. Williams Learning Resources Center offers one of the most comprehensive collections of chiropractic books and periodicals, and the largest selection of chiropractic videotapes in the world.
· One of the finest such facilities in the Southeast, Life’s Sports Science Center houses exercise physiology labs, a biomechanics lab, and sophisticated diagnostic equipment--as well as a new gymnasium, a new weight room, recreational areas, and classrooms.
· Two Computer Centers provide you with high-tech resources, training workshops, and various services. Featuring Macintosh and IBM-compatible terminals, our computer resources also include an on-line information service and 500 software applications, reference books, manuals, and periodicals. Our services cover instruction in computer literacy, computerized office management, and a variety of software. We also offer interactive video laser disc programs provided by the National Library of Medicine.
[full-page graphic]
TO GIVE
[text]
Living Life to its Fullest
Back when Life was founded, all of our classes met in a single room in a rented warehouse. Today, Life’s campus has grown to comprise more than 100 acres, 15 buildings, some of the finest chiropractic facilities in the country, and some of the best athletic facilities in the Southeast. Each year, we host thousands of visitors--for university functions, for sporting events, and for community functions such as our renowned “Lights of Life” Christmas display and our annual Easter Egg Hunt. We believe our rapid growth is a testament to the vision of Dr. Sid and the important work we all perform at Life--work you can share in.
At Life, you enjoy all the benefits you expect to find at a first-rate private university--a picturesque campus, small classes, and a caring faculty. Here we nurture both the life of the mind and the life of the heart. You won’t find any environment more conducive to learning: Take a break from your work in the radiology lab to collect your thoughts by strolling along the banks of Rottenwood Creek. Watch an authentic 19th-century mill grind meal in Life’s historic village--then head over to our high-tech food preparation labs for nutrition classes that speak to the needs of the 21st century. Keep the energy and inspiration flowing after your Dynamic Essentials seminar by visiting Life’s Wall of Honor in our new Centennial Olympic Plaza. Featuring one of only seven pieces of sculpture in the United States from the Barcelona Olympic Games--Tolerance by the famed Spanish artist Gardy Artigas--this plaza serves as a powerful reminder of the melding of cultures that the worldwide Olympic movement fosters, and of Life University’s own role as an international training facility for the 1996 Centennial Olympic Games.
We believe that our tranquil, suburban campus can serve as a friendly haven that encourages you to live Dr. Sid’s philosophy of Lasting Purpose and build a true understanding of how you can incorporate it into your own career. Whether you’re lunching with friends in the century-old lodge that houses our student center, watching the swans glide across the lake, or simply communing with nature, you’re developing a sense of inner peace and Lasting Purpose that can help you remain focused and effective even in the most hectic surroundings.
Peak Performance
Take a few moments to look around our campus, chat with our students, and get the feel of Life--and you might discover something of a paradox. Though Life’s pastoral setting fosters a sense of calm reflection, our campus almost crackles with energy. With over 50 service, social, and fraternal organizations, Life helps to ensure that your years here are balanced, exciting, and enjoyable.
Start with our unparalleled fitness facilities in the Sports Science Center: state-of-the-art exercise equipment, training rooms, sophisticated diagnostic equipment such as treadmills and spirometers, and activity rooms for aerobics, fitness training, and karate. At Life, you can climb a 50-foot constructed sand dune (the first of its kind in the world), jog a five-mile cross-country trail that weaves its way through our wooded campus and two city parks (the only one of its kind in the South), and train on the same facilities used by Olympic athletes from Australia, Costa Rica, England, France, Germany, Italy, Kenya, Mexico, and Russia. Realize that when you train at Life, you follow in the footsteps of some major achievers and record-holders; we believe that this fact alone may inspire you to push yourself to attain new heights.
Life is the place where champions reach their peak. Our own athletic teams are no strangers to victory--or to record-breaking achievements. In 1997, Life won three national championships.
With a home-game winning streak dating back to November of 1993, Life’s ‘97 men’s basketball team, the Running Eagles, led the NAIA in scoring offence and margin of victory. Coach Roger Kaiser was named NAIA Coach of the Year while four of his players were named NAIA All-Americans. Life’s Track and Field team were named the NAIA National Indoor Champions with 11 All-American performances at indoor meets. Our hockey team finished the hat-trick by being named 1997 National Club Champions.
In other sports, Life’s Cross-Country team finished second in the NAIA in the 1996-97 season and our men’s soccer team were semifinalists for the NAIA Southeast Regional Tournament.
At Life, you can challenge yourself to go for the varsity gold in golf, women’s basketball, and women’s soccer. In club sports, try joining the Life Ruggers, three-time winners of the Georgia Rugby Cup, or equally enthusiastic teams for men’s and women’s basketball, volleyball, ice hockey, men’s and women’s softball, and soccer. Life also offers several intramural activities.
If you want to help boost the spirit that leads to the victory, try out for our world-class cheerleaders, the dance team, or Life’s pep band. Whatever your interests, Life affords you with plenty of opportunities to get involved.
The University in the City
Just 20 minutes from downtown Atlanta, Life’s carefully chosen location provides you with lasting benefits. Besides great year-round weather, Atlanta can also boast of being the home of several Fortune 500 companies, the nation’s busiest airport, and the 1996 World Series Champions, the Atlanta Braves. Besides offering the best culture, entertainment, and sports in the Southeast, Atlanta serves as a crossroads for the professions--Life University itself is an important destination for those involved in the chiropractic profession.
Our proximity to Atlanta enables you to make the important connections that can help launch a promising career, allows you to work from a solid and respectable “home base” that can serve as a stepping-stone to anyplace you want to go in the world, and helps you develop the professional and personal savvy that only living and learning in a major city can provide.
· In Atlanta, you’ll find it easy to make national--and even international--connections. Our region is large enough to accommodate your practice if you decide to make the Southeast your home, but Atlanta also serves as a gateway to the globe. Life graduates practice down the block and across the seas, in 49 of our nation’s 50 states and in over 30 other countries.
· Because of its size and diversity, Atlanta also offers myriad employment opportunities that can help you finance your education at Life. Our Job Location and Development Department can help you and your spouse find part- or full-time jobs from among the abundant opportunities in Marietta and Atlanta.
· Not only is Atlanta a great training facility for your career, it’s a fabulous playground as well. From the emerald sweep of Piedmont Park to the pulsing nightlife of the Buckhead district, from the vibrancy and bustle of downtown to the relaxed funkiness of neighborhoods like Little Five Points and Virginia Highlands, Atlanta has it all.
· In Atlanta, boredom isn’t an option. View the art treasures of the High Museum or the wonders of science at the Fernbank Science Center. Explore the past by visiting Stone Mountain, the Martin Luther King Center, or the Carter Presidential Library--and anticipate the future at the Scitrek Science and Technology Museum. Listen to the classics with the Atlanta Symphony Orchestra or dance to the modern at clubs and concert venues. Thrill to high drama at the Alliance Theatre or to dramatic heights at Six Flags Over Georgia. Along the way, Atlanta’s thousands of restaurants and lounges provide ample refueling stops.
Residence Life
Back in the early days, one Life student chose to live in a teepee in the woods near the banks of Rottenwood Creek. Today, most students choose their housing arrangements from a variety of apartments and houses for rent in the greater Marietta area. Life offers limited on-campus housing, but unlike many schools that require you to live in dorms, Life recognizes your adult sense of responsibility from the very beginning. We encourage you to find a place off-campus and make it your own--with all the responsibility and freedom that entails.
As with everything at Life, you don’t have to do it alone. Just drop by our Student Affairs Office for help locating an apartment, condo, or house appropriate to your needs--as well as access to a great network for kindred spirits who may start out as ordinary roommates, but soon turn into trusted friends and valuable colleagues.
A Lifetime of Achievement
If we included profiles of all Life’s success stories, our viewbook would resemble the telephone directory of a medium-sized town. In fact, a full sixth of all chiropractors practicing in the nation received their degrees from Life--and we’ve only been around since 1974. Just imagine what we’ll be able to accomplish in our next two decades!
What kind of people attend Life? All kinds--from traditional-age students fresh from high school to retired executives ready to begin an exciting new career in chiropractic. Let us introduce you to some representative graduates. We believe that their life experiences can offer the best predictors of what you can expect out of Life.
Leana Kart
Two years after receiving her D.C. degree, Dr. Leana Kart ’87 decided to give something back to the community she’d taken to her heart. “I had a fabulous associateship in Knoxville, Tennessee, but I wanted to open my own practice, so I moved back to Atlanta.” Wishing to serve the city’s Hispanic community, Dr. Leana reached out to it by advertising her Northwest Atlanta clinic in Hispanic newspapers and the Hispanic telephone directory, and by employing bilingual clinic assistants--including current Life students. With her husband, Lawrence, who acts as office manager and who is presently enrolled in Life’s one-year Chiropractic Technician program, Dr. Leana has built a solid practice that has enabled her to purchase the building in which her clinic resides.
What’s the key to Dr. Leana’s success? Life’s Lasting Purpose. “This school changed my life,” she says. “The philosophy Dr. Sid gave us during the Dynamic Essentials seminars has kept me going over the years. I don’t think I truly realized how important those messages were until after I graduated and was exposed to chiropractors from other schools. At Life, I had the opportunity to understand how the body can heal itself. That knowledge combined with Dr. Sid’s messages were all I needed to go out and serve my community.”
As Dr. Leana’s practice continues to prosper, she feels that Americans are becoming much more conscious of the benefits of chiropractic. “There was a time when we seemed to have lost sight of what healing’s all about,” she says. “When I started my practice--and that wasn’t too long ago--people would come to me as a last resort. Now people are coming to me first, many even before they have a health problem. I help my patients maintain good health. It makes me feel good to be able to provide this service.”
The people of Atlanta obviously appreciate it, too. In 1996, Dr. Leana was presented with the Outstanding Georgia Citizen award for “outstanding service to the community.”
Patrece Frisbee
Dr. Patrece Frisbee ’93 began her chiropractic career as an associate in a Miami Beach general practice, but after one year, her extraordinary compassion brought her to the forefront of a challenging new specialty--providing chiropractic care to patients living with AIDS. “A patient of mine, an M.D., told me about his work with AIDS patients at a local facility, and I wound up spending half my time there, seeing patients,” she explains. As her interest in chiropractic and HIV care grew, she decided to move to the AIDS practice permanently. “I spoke to my colleague and explained to him that this was where I needed to be.”
An integral part of Stratogen Health of Miami Beach, a one-of-a-kind care facility, Dr. Patrece joins three internists, an acupuncturist, a massage therapist, a clinical psychologist, a case manager, and a pro bono attorney in providing intensive care for each patient’s mind and body. “The most important contribution I make is to my patients’ quality of life,” she says. “They come to me suffering from an array of side effects from the medications they’ve been given, but they leave smiling and happy. I hug all my patients, and I think that touch has a lot to do with it.”
According to Dr. Patrece, chiropractic care plays an important role in her patients’ physical and emotional health. Though no studies indicate that chiropractic can cure AIDS, recent medical and chiropractic research has demonstrated that alternative care can be an important component in the management of an HIV-patient’s illness. Increasing numbers of HIV-positive patients are now living for a decade or more with improved care. Dr. Patrece applauds Life University’s current research into the effects of chiropractic care on AIDS patients.
The number of chiropractors ready to devote their entire practice to AIDS patients remains small. In this area Dr. Patrece is a true pioneer, as well as a shining example of the relevance of Lasting Purpose--to love, to serve, to give of your abundance.
Of course, the best way to learn about Life is to experience it directly. That’s why we invite you to visit our campus and talk with us further about your life goals. We provide you with a place to stay in one of our guest condominiums, show you around campus, and set up meetings with our admissions and financial officers. You get the chance to sit in on some classes, chat with students, explore the city of Atlanta, and discover how Lasting Purpose can fit into your life. Call our admissions office at 800-543-3202 to set up a visit.
[profile]
Life Essentials
Purpose. A private, non-profit institution founded in 1974 by Dr. Sid E. Williams, Life is dedicated to preparing men and women to assume leadership roles in their professions and their communities, while developing in them a sense of Lasting Purpose that allows their innate goodness to touch everyone around them.
Campus. Featuring such picturesque highlights as a 19th-century historical village on the banks of Rottenwood Creek and a tranquil lake complete with two swans and a fountain, Life’s 100-acre, wooded campus is located in the historic suburban community of Marietta, Georgia, just 20 minutes away from downtown Atlanta. The host city for the 1996 Centennial Olympic Games, Atlanta offers the Southeast’s best professional sports and entertainment, including Braves baseball, Falcons football, Hawks basketball, the Atlanta Symphony Orchestra, the High Museum of Art, the Fox Theater, and Six Flags Over Georgia.
Choices. Life offers a full array of programs, all of which are enhanced by the university’s emphasis on Lasting Purpose: Doctor of Chiropractic, Master of Science in Sport Health Science, Bachelor of Science in Nutrition for the Chiropractic Sciences, Bachelor of Science in Nutrition for Dietetics, Bachelor of Business Administration, and a certificate program for chiropractic technicians. Life also provides a complete pre-professional curriculum for undergraduate studies.
Community. 246 faculty members, all skilled professionals and dedicated teachers, instruct and encourage more than 4,300 students from nearly every state in the nation and 35 other countries. Over 85 percent of Life University faculty members have attained the highest degree in their respective fields.
Resources. Our 15-building campus includes our new Basic Science Center, with classrooms, modern lab facilities, and two amphitheater lecture rooms in the Chiropractic Technique Center; the Nell K. Williams Learning Resource Center, with 20,000 square feet, comfortable seating and study facilities for up to 550 students, and a capacity for as many as 100,000 volumes; the Sports Science Center, with gym, weight room, aerobics, room, sport health research facility, computer center, and sport science equipment; and the activities center, highlighted by the lakeside Treehouse Cafe, a century-old lodge used for campus dining and other university activities.
Athletics. Featuring some of the finest athletic facilities in the Southeast, Life was chosen as an official training site for the 1996 Centennial Olympic Games. Life’s varsity sports include basketball, cross- country, golf, hockey, rugby, soccer, and track and field for men, as well as cross- country for women. Intramurals include soccer, softball, tennis, and volleyball. Life also offers aerobics and weigh lifting facilities, as well as a five-mile scenic running trail.
Involvement. Life offers more than 50 service, social, professional, and fraternal organizations. These range from chiropractic technique clubs to pep band, dance squad, and cheerleaders.
Colleagues. Since it’s founding in 1974, Life has become renowned as the foremost school of chiropractic in the world. A full sixth of all chiropractors in the nation currently in practice received their degrees from Life.
Recognition. Life University is accredited by the Commission on Colleges of the Southern Association of College and Schools (SACS). Life’s Doctor of Chiropractic program is also accredited by the Commission on Accreditation of the Council on Chiropractic Education. Life’s B.S. in Nutrition for Dietetics program is approved by the American Dietetics Association (ADA)
Cost. Approximate per-quarter tuition for the D.C. program is $3,000; for the C.T. program, $600; for undergraduate programs, $110 per credit hour; and for the graduate program, $142.86 per credit hour. Life University offers its students merit scholarships and participates in many federally funded grant and loan programs.
Admission. For specific prerequisites of our programs, please call us at 770-426-2884 or toll free at 800-543-3202; write us at Office of Admissions, Life University, 1269 Barclay Circle, Marietta, GA 30060; or type http://www.life.edu to access our web page.
In compliance with Federal and State law, Life University does not discriminate on the basis of race, color, sex, religion, national origin, age, or veteran status, and does not discriminate against qualified individuals living with a disability. This policy applies to all employment practices at Life University and to the admission and education of Life University students. Questions regarding Life University’s Non-Discrimination Policy should be directed to the Office of the Vice President for Academic Affairs.
Air2Web--Join the Revolution
Join the Revolution
Client: Air2Web
Project Description: Copy for an employee recruitment brochure, designed to help a high-tech start-up company attract top talent.
[cover]
Join the revolution.
[inside copy]
[opening headlines]
Looking for
a career in the hottest high-tech field?
hands-on mentoring?
a variety of consulting opportunities?
the latest and the greatest in technological challenge?
a work environment where YOU can make a difference?
an experience that takes you to the next level?
It's all here.
Air2Web
[narrative]
Here's the pitch
Anyone who's been reading the newspaper knows that wireless communication is changing virtually everything about business today. The technology is changing, careers are changing—even the way people think is changing. At Air2Web, we are leading this revolution, and we are looking for people with the same kind of forward-thinking attitude that has made us the most innovative company in the wireless industry. Come join the revolution—with Air2Web.
A recent report from Forrester Research, the authority on high-tech, lists Air2Web as a best of breed mobile Internet platform. As the platform leader, Air2Web enables enterprise customers to generate revenue through new sales opportunities, increase market share by reaching a wider audience, and retain customers by providing service on their terms. Some of the largest corporations and the brightest wireless developers are partnering with Air2Web to gain that competitive advantage.
Air2Web puts you where you want to be—at the forefront of a revolution.
Here's the product
Air2Web is a leading mobile internet platform that can extend a company's brand and internet presence to the wireless world. Air2Web enables its customers, such as UPS, Digital Insight, Vertical One, FANSonly, Total Sports and others to reach all of their wireless users across all networks, carriers and wireless devices.
Using Air2Web's hosted platform and our exclusive Easy Start Provisioning Technology, companies can easily develop interactive multimedia applications that optimize every facet of the wireless experience. We go beyond simple one-way or "push" technology to two-way, user-requested or initiated communication—expanding to include m-commerce and reaching millions of users on two-way alphanumeric pagers, digital cell phones, WAP phones, and personal digital assistants (PDA).
Air2Web’s platform is highly scaleable, and we ensure uninterrupted service to our customers—no matter what device they choose or how often they upgrade. As their businesses grow, Air2Web's platform scales to let them enhance their wireless application with ease.
Through all this, our customers rely on Air2Web's innovative development and knowledgeable consultants. That's where you come in.
Here's the process
At Air2Web, you will receive executive level mentoring from leaders in the technology field—members of Air2Web's management team and advisory board. From product development through product launch and implementation, you will have the opportunity to be involved and make significant, meaningful contributions that allow you to build a diverse portfolio of skills that will set you apart in the industry.
We don't believe in pigeonholing our people into a set of tasks that may—or may not—become obsolete as technology advances. Instead, we offer new employees a chance to experience everything we have to offer. At Air2Web, you'll get a "big picture" orientation and become familiar with all aspects of the company, from marketing and client services to product development and operations to business development and sales.
Here you'll benefit from a work environment that allows you to move with ease from one area of expertise to another—and with Air2Web's policy of promoting from within the company, you'll be able to move up quickly, as well.
Here's the perks
Health and Dental Benefits
COBRA Rights
Supplemental Life Insurance
Holidays
Vacation
Sick Leave
Pay Period
Direct Deposit
401k
Here's the people
Sanjoy Malik—Sychrologic Inc., Sales Technologies, and Intergraph.
Jay Chaudhry—CoreHarbor, SecureIT,VeriSign, Unisys,IQ Software, NCR and IBM.
Tim Oakley—OpenSite Technologies, Broadband Technologies, Strategic Technologies and MCI.
Ian Ahearn—Armstrong Laing and Gentia Corp.
Jeff Browning—Multiactive Software, CogniTech, Stockholder Systems, (now CheckFree) and BellSouth
Dale Gonzalez—EBA Systems, NetGain, FirstWave, Brock Control Systems and Software Solutions
Kelle McConnell—EPS Wireless/Preferred Networks, VoiceCom Systems, INTERSOLV, Systar Inc., CCH Computax and GTEs
Jay Sheth—General Motor’s OnStar division, Sprint Corporation and GTE.
Patrick Taylor—Internet Security Systems (ISS), Oracle, Red Brick Systems, GO and Symantec.
To find out more about how you can join the revolution, call Air2Web today.
Client: Air2Web
Project Description: Copy for an employee recruitment brochure, designed to help a high-tech start-up company attract top talent.
[cover]
Join the revolution.
[inside copy]
[opening headlines]
Looking for
a career in the hottest high-tech field?
hands-on mentoring?
a variety of consulting opportunities?
the latest and the greatest in technological challenge?
a work environment where YOU can make a difference?
an experience that takes you to the next level?
It's all here.
Air2Web
[narrative]
Here's the pitch
Anyone who's been reading the newspaper knows that wireless communication is changing virtually everything about business today. The technology is changing, careers are changing—even the way people think is changing. At Air2Web, we are leading this revolution, and we are looking for people with the same kind of forward-thinking attitude that has made us the most innovative company in the wireless industry. Come join the revolution—with Air2Web.
A recent report from Forrester Research, the authority on high-tech, lists Air2Web as a best of breed mobile Internet platform. As the platform leader, Air2Web enables enterprise customers to generate revenue through new sales opportunities, increase market share by reaching a wider audience, and retain customers by providing service on their terms. Some of the largest corporations and the brightest wireless developers are partnering with Air2Web to gain that competitive advantage.
Air2Web puts you where you want to be—at the forefront of a revolution.
Here's the product
Air2Web is a leading mobile internet platform that can extend a company's brand and internet presence to the wireless world. Air2Web enables its customers, such as UPS, Digital Insight, Vertical One, FANSonly, Total Sports and others to reach all of their wireless users across all networks, carriers and wireless devices.
Using Air2Web's hosted platform and our exclusive Easy Start Provisioning Technology, companies can easily develop interactive multimedia applications that optimize every facet of the wireless experience. We go beyond simple one-way or "push" technology to two-way, user-requested or initiated communication—expanding to include m-commerce and reaching millions of users on two-way alphanumeric pagers, digital cell phones, WAP phones, and personal digital assistants (PDA).
Air2Web’s platform is highly scaleable, and we ensure uninterrupted service to our customers—no matter what device they choose or how often they upgrade. As their businesses grow, Air2Web's platform scales to let them enhance their wireless application with ease.
Through all this, our customers rely on Air2Web's innovative development and knowledgeable consultants. That's where you come in.
Here's the process
At Air2Web, you will receive executive level mentoring from leaders in the technology field—members of Air2Web's management team and advisory board. From product development through product launch and implementation, you will have the opportunity to be involved and make significant, meaningful contributions that allow you to build a diverse portfolio of skills that will set you apart in the industry.
We don't believe in pigeonholing our people into a set of tasks that may—or may not—become obsolete as technology advances. Instead, we offer new employees a chance to experience everything we have to offer. At Air2Web, you'll get a "big picture" orientation and become familiar with all aspects of the company, from marketing and client services to product development and operations to business development and sales.
Here you'll benefit from a work environment that allows you to move with ease from one area of expertise to another—and with Air2Web's policy of promoting from within the company, you'll be able to move up quickly, as well.
Here's the perks
Health and Dental Benefits
COBRA Rights
Supplemental Life Insurance
Holidays
Vacation
Sick Leave
Pay Period
Direct Deposit
401k
Here's the people
Sanjoy Malik—Sychrologic Inc., Sales Technologies, and Intergraph.
Jay Chaudhry—CoreHarbor, SecureIT,VeriSign, Unisys,IQ Software, NCR and IBM.
Tim Oakley—OpenSite Technologies, Broadband Technologies, Strategic Technologies and MCI.
Ian Ahearn—Armstrong Laing and Gentia Corp.
Jeff Browning—Multiactive Software, CogniTech, Stockholder Systems, (now CheckFree) and BellSouth
Dale Gonzalez—EBA Systems, NetGain, FirstWave, Brock Control Systems and Software Solutions
Kelle McConnell—EPS Wireless/Preferred Networks, VoiceCom Systems, INTERSOLV, Systar Inc., CCH Computax and GTEs
Jay Sheth—General Motor’s OnStar division, Sprint Corporation and GTE.
Patrick Taylor—Internet Security Systems (ISS), Oracle, Red Brick Systems, GO and Symantec.
To find out more about how you can join the revolution, call Air2Web today.
Grey Rock--The Mountain Laurel Newsletter
The Mountain Laurel Newsletter
Client: Grey Rock at Lake Lure, a Land Resource Companies community
Project Description: Copy for a newsletter spotlighting a North Carolina second-home community. Stories here are designed to capitalize on the recent announcement that Grey Rock was chosen as the site for the 2006 HGTV Dream Home. The Mountain Laurel was the first piece in an ongoing campaign that also included special events and television coverage.
[banner]
The Mountain Laurel
[story: dream home introduction]
Grey Rock: A Place to Build a Dream
The big day is almost here: April 29, when this year’s winner of the 2006 HGTV Dream Home will be announced. This year marks the 10th anniversary of the HGTV Dream Home, and the first time a development company has been chosen to host a second Dream Home.
That development company is Land Resource Companies (LRC). In 2004, LRC’s Cumberland Harbour in St. Marys, Georgia was selected as the Dream Home site, and now in 2006, Grey Rock at Lake Lure in North Carolina is the place everyone’s dreaming about.
At Grey Rock, ancient rock formations, crystal clear waterfalls and towering forests provide an appropriately spectacular setting for the rustic elegance of the 2006 Dream Home. A gated, master-planned community located in western North Carolina, Grey Rock overlooks Lake Lure and brings to mind the quiet majesty of a national park. In addition to ideal views and peaceful home sites averaging two acres, HGTV selected Grey Rock for the convenience of nearby activities and amenities often associated with town living.
A Decade’s Worth of Dreams
For ten years, Home and Garden Television has designed, built and furnished a lavish home for one reason: to give it away. In 2005, HGTV logged in more than 39 million entries to win the fully furnished Dream Home, and this year they expect many more. In addition to the deed to the magnificent Grey Rock house, the winner will also receive a prototype Yukon Denali and $250,000.
While each Dream Homes can be found in surroundings that are truly exquisite, this 10th anniversary Dream Home at Grey Rock has truly captured the imaginations of a record number of visitors, while it’s taken their breath away at the same time.
A Chance to Benefit the Community
More than 18,000 people have toured the Dream Home, which has raised more than $180,000 for three local charities. Back in November, Dream Home architects Al Platt and his son Parker Platt started the ball rolling by hosting a fundraising event at the Dream Home benefiting the Boys & Girls Club of Transylvania County last November.
“There is so much interest in the HGTV Dream Home and I wanted to turn this interest into something tangible and useful for the community,” said Al Platt. “Many people expressed a strong desire to see the house, and after receiving permission from HGTV and LRC, we opened the doors of the home for an exclusive tour to raise funds for the Boys & Girls Club of Transylvania County.”
Since then, LRC has expanded its philanthropic energy to include other organizations. A large portion of the 2006 HGTV Dream Home tour ticket sale proceeds, done through Land Resource Companies, will be given to the Boys & Girls Club of Transylvania County, the Hospice of Rutherford County, and the Lake Lure Lions Club.
“We want to give as much back to the community as possible,” said Paul Beidel, president of Land Resource Companies. “By giving to these charities and other worthy causes, we know that we will touch lives in the local community and across the state.”
###
[story: architectural elements]
Living the Dream: What Goes Into Grey Rock’s Most Visited Homesite
As they approach the site, most visitors to the 2006 HGTV Dream Home have their breath taken away at least once before they even see the house itself. Before they can focus on this architectural masterpiece, their eyes are drawn to the vast expanse of sparkling Lake Lure, nestled amid the surrounding mountains.
As they imagine living among such exquisite natural beauty, above the ridge they get their first view of the Dream Home. And before the gravel has stopped crunching beneath their tires, they’ve probably gasped more than once.
To make visitors feel right at home in the natural world, the Dream Home features an amazing outdoor living area, a showplace for mountain-ridge beauty as the sun-spangled lake is framed by 200-year old heart pine beams, recycled from an abandoned cotton mill in South Carolina.
Everything architectural detail here suggests that this magical structure was conjured whole from the earth below. Enormous overhead timbers provide shelter from the elements. Siding made from flooring rescued from a Pennsylvania barn and from the bark of timbered poplar trees summon you back to a more rustic time. The native stone that adorns the entrance reminds you that you’re still in one of the most spectacular spots on Earth.
Nature itself seems to have played a hand in the Dream Home’s design, and indeed local architects Al Platt and his son, Parker Platt would be the first to credit the great outdoors as inspiration. The Platts are experienced at softening the boundaries between indoors and out, and they’re renowned for designing houses where the residents feel as much at home in the landscape as they do inside. One of the core values behind the Dream Home is connection: connection to the land, to the home, to the rugged and beautiful North Carolina lifestyle.
Visitors experience that connection immediately, even before they walk through the front door. The high ceilings, made from recycled hemlock planks, create an inviting sense of spaciousness. Walls are lined with Eastern White Pine, hand-rubbed with linseed oil, and the stairway made of Australian cypress is graced with rough-hewn hickory posts and railings.
The living room is anchored by a floor-to-ceiling stacked stone fireplace and offers breathtaking view from a panoramic window. In the Dream Home, every single room but one – the climate-controlled wine cellar – is graced with a view of the lake below or the mountains above.
Scouring the region for handcrafted furnishings and artwork that would complement the Platts’ vision, interior designer Linda Woodrum chose colors reflective of the seasons. From the winter white of the living room’s sofas and chairs to the startling green of the breezeway’s walls, not one item looks out of place. And every piece of furniture—from the large pine hutch with apple green interior to the graceful wrought-iron bed—has been selected not just for stylishness, but also for comfort and practicality.
For families who already own property at Grey Rock—and for those who soon will—the architectural design and furnishings of the 2006 Dream Home offer a wealth of ideas for your own house of dreams. Take a real or a virtual tour soon, and begin to dream. Dream big.
###
[story: meet the architect]
Bringing the Outside In
A Chat with Grey Rock’s Architect
Architect Wayland Shamburger may be sitting in his Hendersonville office, fine-tuning architectural plans, but his mind is firmly positioned in the great outdoors. In designing the amenities for Grey Rock, Shamburger draws a boyhood spent roaming the woods and crossing the creeks near his Hendersonville home. This deep familiarity and early inspiration allows Shamburger to break down the barriers between inside and outside in his work. Talk to him for five minutes, and you’ll sense his sincere passion for the allure of North Carolina and its amazing natural resources. He incorporates those intrinsic values into his designs for Grey Rock’s Lake Club, entry gates and pavilions.
We recently spoke with Shamburger at his Hendersonville office, and as we spoke, he brought us inside his vision and took our imagination outside to the land.
What excites you about working with Grey Rock at Lake Lure?
Grey Rock’s most important amenity is its landscape. When you’re at Grey Rock and look out over the landscape, you almost think you’re living in a National Park. The buildings should reflect this National Park feeling, so in designing them, we use National Park buildings as our case studies.
I believe that architecture works best when it reflects the surrounding region and its heritage. An architect should know the history of a place, not to copy what’s been done before, but to be sensitive to the location’s precedents. I grew up in the Grey Rock area, so I can offer a better understanding of what the natural environment is here. By knowing the land, I can help residents fulfill their dreams of mountain living while still protecting the environment we’ve come to love and respect.
What does Shamburger Design Studio bring to Grey Rock?
Of course, we offer design expertise, but also a strong background in construction and construction management. In John Truitt and John Petri, I have a wonderful team of partners. The fact that we’re all gifted in different areas makes us a stronger, more far-reaching design firm. We represent strength from design to construction documents to construction administration, so we can represent the clients from beginning to end.
Describe some of the key elements you intend to use for the Lake Club and other community buildings.
“A feeling of serenity in a spectacular mountain setting gives people the feeling of being worlds away from the hustle and bustle of their everyday lives, when in fact Grey Rock is convenient to Hendersonville, Asheville and plenty of other places. But I think it’s that aura of seclusion that attracts people to Grey Rock.
At our architectural firm, it’s second nature for us to be sensitive to each site and to keep as many trees as possible. Buildings should not to be ostentatious, but instead comfortable. Interiors should include structurally visible architecture—things to put you in the landscape—like exposed timbers, high ceilings and a lot of light. For both exteriors and interiors, we plan to use natural, local materials like native stone and poplar bark. Materials like these help blend the buildings with the site itself.
We also plan to bring outdoor elements inside, in order to blur the line between the exterior to the interior. Fireplaces, for example, both indoors and out, are a key element because they represent the heart and hearth of the buildings, a place where people can gather and share. Our intent is to not make the houses bulky objects that are placed on the landscape, but rather to make them a living, breathing extensions of the landscape.”
[sidebar]
A Quick Introduction to Wayland Shamburger
Principal Architect at Shamburger Design Studio, since 1999
Education: Bachelor of Architecture (Cum Laude) from the University of North Carolina at Charlotte, Bachelor of Science, Appalachian State University
Registered Architect, AIA, in North Carolina, South Carolina and Tennessee
Married, four children, life-long Hendersonville resident
Work has been featured in the book The Perfect Home, Leading Residential Architects (Sandow Media, 2005), as well as the following journals and magazines: Timber Frame Homes (September 2004); Cowboys and Indians, (June 2004); Veranda (September/October 2003).
Offers fully custom architectural services, including schematic design, design development, construction documentation and construction observation.
###
[story: Land Resource Companies]
The Company that Made Grey Rock a Reality.
Land Resource Companies
To the visionary company behind Grey Rock, it comes as no surprise that some of the first families to purchase land here were already familiar with Land Resource Companies. “A number of my early customers were already owners at some of LRC’s other developments,” says sales executive Charlene Miller. “They already knew that at Grey Rock they would find superior homesites in a beautiful setting—and that the proposed amenities would be of outstanding design and quality. If they were looking for a mountain retreat, they knew that they needed to look no farther than Grey Rock.”
Since 1997, Atlanta-based Land Resource Companies has offered discriminating clients a way to fulfill their dreams of luxury living surrounded by extraordinary natural beauty and inspired community design. LRC distinguishes itself by paying particular attention to the environmental integrity of a site, with the strongest focus being on preservation. LRC offers the environmentally conscious property buyer the opportunity to purchase land where preservation and access to nature’s miracles is of primary importance.
Land Resource Companies has developed distinctive communities across the Southeastern U.S. including properties surrounding coastal waterways, lakefronts, and the Gulf Coast areas. Each unique master planned residential community preserves and showcases the natural beauty that surrounds them, and provides exceptional recreational and relaxation opportunities.
To learn more about the exciting properties—past and future—developed by Land Resource Companies, just visit the company website www.landresource.com or call LRC headquarters at 770-956-3400.
[sidebar]
The Land Resource Companies Mission Statement:
“From the mountains to the coast, and special places in between, Land Resource Companies is committed to acquiring and developing highly desirable land and delivering outstanding quality to our customers. With an emphasis on preservation, we seek to protect and maintain the natural integrity of the land, resulting in exceptional places for working, living, and recreation.”
###
[story: lake lure recreation]
Leisure by the Lake
Grey Rock Offers the Perfect Combination of Recreation and Relaxation
Even for long-time residents of the Blue Ridge area, every visit to Lake Lure brings a new sense of discovery. Down by the shoreline, among the many different coves and inlets, views of the spectacular 720-acre lake seem to open up a new window to beauty with every different vantage point.
Lake Lure’s beauty begins miles away, as the Rocky Broad River twists through a winding series of rapids through Hickory Nut Gorge, flowing through the valley that feeds Lake Lure. Hickory Nut Gorge is a 14-mile valley that features spectacular scenery, along with a full spectrum of recreational options, whether you’re in the mood for the invigorating or the soothing.
At Grey Rock itself, a host of proposed amenities include an equestrian center, camping facilities, hiking trails to numerous natural waterfalls, master clubhouse, and swimming and tennis facilities. Around Lake Lure, horseback riding is a popular activity, with trails frequently running beside the waters, along the ridges and through woody glens. Grey Rock offers equestrian facilities if you already have a horse, and even if you don’t, there are ample places around the lake to reserve one.
Should you prefer a more sedate activity, like sunning yourself on the sparkling sand, the Beach at Lake Lure is the perfect place to float your inner tube, set up your blanket and take advantage of western North Carolina’s thermal belt, a unique geographic phenomenon in mountainside zones where extreme temperatures are less likely to occur than they are at either higher or lower elevations. Thanks to the thermal belt, you can be sure of more “beach days” at Lake Lure than you’d expect at other locations.
Lake Lure is a great location for sports including swimming, golfing, hiking or serious rock climbing. For the nautically minded, the Lake Lure Marina has a large variety of kayaks, canoes, hydrobikes, paddle boats, electric boats and pontoon boats available for hourly, daily and weekly rental. And if you’d like to leave the driving to someone else, Lake Lure Tours provides scenic boat rides to some of the region’s more photographical sites.
For the essence of relaxation, the Lake Lure Inn invites you to experience the Allure Spa, which offers variety of services including manicures, pedicures, mud wraps, massage, and salon services. And if it’s a few holes of golf you’re after, the Lake Lure Golf & Beach Resort is the only resort in Western North Carolina that has 36 of them. You can also find challenge and beauty at Bald Mountain and Apple Valley.
With all the natural beauty surrounding you, some days you may want to escape to the great indoors, and you’ll find some of the most ornate interior views at Asheville’s Biltmore Estate, just 26 miles from Lake Lure. Created by George Vanderbilt as a country retreat for friends and family, Biltmore Estate was America’s largest home, encompassing acres of gardens, parklands and managed forests, as well as a winery.
On the way to Asheville, Chimney Rock Park offers hiking trails to a 404-foot waterfall, picnic areas, a nature center and unusual rock formations with names like the opera box, the needle’s eye, the devil’s head and—of course—the chimney. Lake Lure is an area that’s been attracting visitors since it was created in 1926. At Grey Rock, residents will be able to experience a new world of wonder every day of the year.
[sidebar]
Enjoy Special Rates at the Lake Lure Inn
Exclusively for Preferred Grey Rock Customers
Constructed in 1927, the Lake Lure Inn has hosted such celebrities as F. Scott Fitzgerald, Franklin D. Roosevelt, Emily Post, Calvin Coolidge, and more recently, Patrick Swayze and Jennifer Grey during the filming of Dirty Dancing.
Now, preferred customers interested in touring Land Resource Companies’ Grey Rock property (including the HGTV Dream Home), the Lake Lure Inn is offering special rates. Enjoy two nights accommodations at the historic Lake Lure Inn for just $129. For more information, or to arrange your visit, call Grey Rock’s office at 888-510-5263. This offer is good through December 31, 2006.
###
Client: Grey Rock at Lake Lure, a Land Resource Companies community
Project Description: Copy for a newsletter spotlighting a North Carolina second-home community. Stories here are designed to capitalize on the recent announcement that Grey Rock was chosen as the site for the 2006 HGTV Dream Home. The Mountain Laurel was the first piece in an ongoing campaign that also included special events and television coverage.
[banner]
The Mountain Laurel
[story: dream home introduction]
Grey Rock: A Place to Build a Dream
The big day is almost here: April 29, when this year’s winner of the 2006 HGTV Dream Home will be announced. This year marks the 10th anniversary of the HGTV Dream Home, and the first time a development company has been chosen to host a second Dream Home.
That development company is Land Resource Companies (LRC). In 2004, LRC’s Cumberland Harbour in St. Marys, Georgia was selected as the Dream Home site, and now in 2006, Grey Rock at Lake Lure in North Carolina is the place everyone’s dreaming about.
At Grey Rock, ancient rock formations, crystal clear waterfalls and towering forests provide an appropriately spectacular setting for the rustic elegance of the 2006 Dream Home. A gated, master-planned community located in western North Carolina, Grey Rock overlooks Lake Lure and brings to mind the quiet majesty of a national park. In addition to ideal views and peaceful home sites averaging two acres, HGTV selected Grey Rock for the convenience of nearby activities and amenities often associated with town living.
A Decade’s Worth of Dreams
For ten years, Home and Garden Television has designed, built and furnished a lavish home for one reason: to give it away. In 2005, HGTV logged in more than 39 million entries to win the fully furnished Dream Home, and this year they expect many more. In addition to the deed to the magnificent Grey Rock house, the winner will also receive a prototype Yukon Denali and $250,000.
While each Dream Homes can be found in surroundings that are truly exquisite, this 10th anniversary Dream Home at Grey Rock has truly captured the imaginations of a record number of visitors, while it’s taken their breath away at the same time.
A Chance to Benefit the Community
More than 18,000 people have toured the Dream Home, which has raised more than $180,000 for three local charities. Back in November, Dream Home architects Al Platt and his son Parker Platt started the ball rolling by hosting a fundraising event at the Dream Home benefiting the Boys & Girls Club of Transylvania County last November.
“There is so much interest in the HGTV Dream Home and I wanted to turn this interest into something tangible and useful for the community,” said Al Platt. “Many people expressed a strong desire to see the house, and after receiving permission from HGTV and LRC, we opened the doors of the home for an exclusive tour to raise funds for the Boys & Girls Club of Transylvania County.”
Since then, LRC has expanded its philanthropic energy to include other organizations. A large portion of the 2006 HGTV Dream Home tour ticket sale proceeds, done through Land Resource Companies, will be given to the Boys & Girls Club of Transylvania County, the Hospice of Rutherford County, and the Lake Lure Lions Club.
“We want to give as much back to the community as possible,” said Paul Beidel, president of Land Resource Companies. “By giving to these charities and other worthy causes, we know that we will touch lives in the local community and across the state.”
###
[story: architectural elements]
Living the Dream: What Goes Into Grey Rock’s Most Visited Homesite
As they approach the site, most visitors to the 2006 HGTV Dream Home have their breath taken away at least once before they even see the house itself. Before they can focus on this architectural masterpiece, their eyes are drawn to the vast expanse of sparkling Lake Lure, nestled amid the surrounding mountains.
As they imagine living among such exquisite natural beauty, above the ridge they get their first view of the Dream Home. And before the gravel has stopped crunching beneath their tires, they’ve probably gasped more than once.
To make visitors feel right at home in the natural world, the Dream Home features an amazing outdoor living area, a showplace for mountain-ridge beauty as the sun-spangled lake is framed by 200-year old heart pine beams, recycled from an abandoned cotton mill in South Carolina.
Everything architectural detail here suggests that this magical structure was conjured whole from the earth below. Enormous overhead timbers provide shelter from the elements. Siding made from flooring rescued from a Pennsylvania barn and from the bark of timbered poplar trees summon you back to a more rustic time. The native stone that adorns the entrance reminds you that you’re still in one of the most spectacular spots on Earth.
Nature itself seems to have played a hand in the Dream Home’s design, and indeed local architects Al Platt and his son, Parker Platt would be the first to credit the great outdoors as inspiration. The Platts are experienced at softening the boundaries between indoors and out, and they’re renowned for designing houses where the residents feel as much at home in the landscape as they do inside. One of the core values behind the Dream Home is connection: connection to the land, to the home, to the rugged and beautiful North Carolina lifestyle.
Visitors experience that connection immediately, even before they walk through the front door. The high ceilings, made from recycled hemlock planks, create an inviting sense of spaciousness. Walls are lined with Eastern White Pine, hand-rubbed with linseed oil, and the stairway made of Australian cypress is graced with rough-hewn hickory posts and railings.
The living room is anchored by a floor-to-ceiling stacked stone fireplace and offers breathtaking view from a panoramic window. In the Dream Home, every single room but one – the climate-controlled wine cellar – is graced with a view of the lake below or the mountains above.
Scouring the region for handcrafted furnishings and artwork that would complement the Platts’ vision, interior designer Linda Woodrum chose colors reflective of the seasons. From the winter white of the living room’s sofas and chairs to the startling green of the breezeway’s walls, not one item looks out of place. And every piece of furniture—from the large pine hutch with apple green interior to the graceful wrought-iron bed—has been selected not just for stylishness, but also for comfort and practicality.
For families who already own property at Grey Rock—and for those who soon will—the architectural design and furnishings of the 2006 Dream Home offer a wealth of ideas for your own house of dreams. Take a real or a virtual tour soon, and begin to dream. Dream big.
###
[story: meet the architect]
Bringing the Outside In
A Chat with Grey Rock’s Architect
Architect Wayland Shamburger may be sitting in his Hendersonville office, fine-tuning architectural plans, but his mind is firmly positioned in the great outdoors. In designing the amenities for Grey Rock, Shamburger draws a boyhood spent roaming the woods and crossing the creeks near his Hendersonville home. This deep familiarity and early inspiration allows Shamburger to break down the barriers between inside and outside in his work. Talk to him for five minutes, and you’ll sense his sincere passion for the allure of North Carolina and its amazing natural resources. He incorporates those intrinsic values into his designs for Grey Rock’s Lake Club, entry gates and pavilions.
We recently spoke with Shamburger at his Hendersonville office, and as we spoke, he brought us inside his vision and took our imagination outside to the land.
What excites you about working with Grey Rock at Lake Lure?
Grey Rock’s most important amenity is its landscape. When you’re at Grey Rock and look out over the landscape, you almost think you’re living in a National Park. The buildings should reflect this National Park feeling, so in designing them, we use National Park buildings as our case studies.
I believe that architecture works best when it reflects the surrounding region and its heritage. An architect should know the history of a place, not to copy what’s been done before, but to be sensitive to the location’s precedents. I grew up in the Grey Rock area, so I can offer a better understanding of what the natural environment is here. By knowing the land, I can help residents fulfill their dreams of mountain living while still protecting the environment we’ve come to love and respect.
What does Shamburger Design Studio bring to Grey Rock?
Of course, we offer design expertise, but also a strong background in construction and construction management. In John Truitt and John Petri, I have a wonderful team of partners. The fact that we’re all gifted in different areas makes us a stronger, more far-reaching design firm. We represent strength from design to construction documents to construction administration, so we can represent the clients from beginning to end.
Describe some of the key elements you intend to use for the Lake Club and other community buildings.
“A feeling of serenity in a spectacular mountain setting gives people the feeling of being worlds away from the hustle and bustle of their everyday lives, when in fact Grey Rock is convenient to Hendersonville, Asheville and plenty of other places. But I think it’s that aura of seclusion that attracts people to Grey Rock.
At our architectural firm, it’s second nature for us to be sensitive to each site and to keep as many trees as possible. Buildings should not to be ostentatious, but instead comfortable. Interiors should include structurally visible architecture—things to put you in the landscape—like exposed timbers, high ceilings and a lot of light. For both exteriors and interiors, we plan to use natural, local materials like native stone and poplar bark. Materials like these help blend the buildings with the site itself.
We also plan to bring outdoor elements inside, in order to blur the line between the exterior to the interior. Fireplaces, for example, both indoors and out, are a key element because they represent the heart and hearth of the buildings, a place where people can gather and share. Our intent is to not make the houses bulky objects that are placed on the landscape, but rather to make them a living, breathing extensions of the landscape.”
[sidebar]
A Quick Introduction to Wayland Shamburger
Principal Architect at Shamburger Design Studio, since 1999
Education: Bachelor of Architecture (Cum Laude) from the University of North Carolina at Charlotte, Bachelor of Science, Appalachian State University
Registered Architect, AIA, in North Carolina, South Carolina and Tennessee
Married, four children, life-long Hendersonville resident
Work has been featured in the book The Perfect Home, Leading Residential Architects (Sandow Media, 2005), as well as the following journals and magazines: Timber Frame Homes (September 2004); Cowboys and Indians, (June 2004); Veranda (September/October 2003).
Offers fully custom architectural services, including schematic design, design development, construction documentation and construction observation.
###
[story: Land Resource Companies]
The Company that Made Grey Rock a Reality.
Land Resource Companies
To the visionary company behind Grey Rock, it comes as no surprise that some of the first families to purchase land here were already familiar with Land Resource Companies. “A number of my early customers were already owners at some of LRC’s other developments,” says sales executive Charlene Miller. “They already knew that at Grey Rock they would find superior homesites in a beautiful setting—and that the proposed amenities would be of outstanding design and quality. If they were looking for a mountain retreat, they knew that they needed to look no farther than Grey Rock.”
Since 1997, Atlanta-based Land Resource Companies has offered discriminating clients a way to fulfill their dreams of luxury living surrounded by extraordinary natural beauty and inspired community design. LRC distinguishes itself by paying particular attention to the environmental integrity of a site, with the strongest focus being on preservation. LRC offers the environmentally conscious property buyer the opportunity to purchase land where preservation and access to nature’s miracles is of primary importance.
Land Resource Companies has developed distinctive communities across the Southeastern U.S. including properties surrounding coastal waterways, lakefronts, and the Gulf Coast areas. Each unique master planned residential community preserves and showcases the natural beauty that surrounds them, and provides exceptional recreational and relaxation opportunities.
To learn more about the exciting properties—past and future—developed by Land Resource Companies, just visit the company website www.landresource.com or call LRC headquarters at 770-956-3400.
[sidebar]
The Land Resource Companies Mission Statement:
“From the mountains to the coast, and special places in between, Land Resource Companies is committed to acquiring and developing highly desirable land and delivering outstanding quality to our customers. With an emphasis on preservation, we seek to protect and maintain the natural integrity of the land, resulting in exceptional places for working, living, and recreation.”
###
[story: lake lure recreation]
Leisure by the Lake
Grey Rock Offers the Perfect Combination of Recreation and Relaxation
Even for long-time residents of the Blue Ridge area, every visit to Lake Lure brings a new sense of discovery. Down by the shoreline, among the many different coves and inlets, views of the spectacular 720-acre lake seem to open up a new window to beauty with every different vantage point.
Lake Lure’s beauty begins miles away, as the Rocky Broad River twists through a winding series of rapids through Hickory Nut Gorge, flowing through the valley that feeds Lake Lure. Hickory Nut Gorge is a 14-mile valley that features spectacular scenery, along with a full spectrum of recreational options, whether you’re in the mood for the invigorating or the soothing.
At Grey Rock itself, a host of proposed amenities include an equestrian center, camping facilities, hiking trails to numerous natural waterfalls, master clubhouse, and swimming and tennis facilities. Around Lake Lure, horseback riding is a popular activity, with trails frequently running beside the waters, along the ridges and through woody glens. Grey Rock offers equestrian facilities if you already have a horse, and even if you don’t, there are ample places around the lake to reserve one.
Should you prefer a more sedate activity, like sunning yourself on the sparkling sand, the Beach at Lake Lure is the perfect place to float your inner tube, set up your blanket and take advantage of western North Carolina’s thermal belt, a unique geographic phenomenon in mountainside zones where extreme temperatures are less likely to occur than they are at either higher or lower elevations. Thanks to the thermal belt, you can be sure of more “beach days” at Lake Lure than you’d expect at other locations.
Lake Lure is a great location for sports including swimming, golfing, hiking or serious rock climbing. For the nautically minded, the Lake Lure Marina has a large variety of kayaks, canoes, hydrobikes, paddle boats, electric boats and pontoon boats available for hourly, daily and weekly rental. And if you’d like to leave the driving to someone else, Lake Lure Tours provides scenic boat rides to some of the region’s more photographical sites.
For the essence of relaxation, the Lake Lure Inn invites you to experience the Allure Spa, which offers variety of services including manicures, pedicures, mud wraps, massage, and salon services. And if it’s a few holes of golf you’re after, the Lake Lure Golf & Beach Resort is the only resort in Western North Carolina that has 36 of them. You can also find challenge and beauty at Bald Mountain and Apple Valley.
With all the natural beauty surrounding you, some days you may want to escape to the great indoors, and you’ll find some of the most ornate interior views at Asheville’s Biltmore Estate, just 26 miles from Lake Lure. Created by George Vanderbilt as a country retreat for friends and family, Biltmore Estate was America’s largest home, encompassing acres of gardens, parklands and managed forests, as well as a winery.
On the way to Asheville, Chimney Rock Park offers hiking trails to a 404-foot waterfall, picnic areas, a nature center and unusual rock formations with names like the opera box, the needle’s eye, the devil’s head and—of course—the chimney. Lake Lure is an area that’s been attracting visitors since it was created in 1926. At Grey Rock, residents will be able to experience a new world of wonder every day of the year.
[sidebar]
Enjoy Special Rates at the Lake Lure Inn
Exclusively for Preferred Grey Rock Customers
Constructed in 1927, the Lake Lure Inn has hosted such celebrities as F. Scott Fitzgerald, Franklin D. Roosevelt, Emily Post, Calvin Coolidge, and more recently, Patrick Swayze and Jennifer Grey during the filming of Dirty Dancing.
Now, preferred customers interested in touring Land Resource Companies’ Grey Rock property (including the HGTV Dream Home), the Lake Lure Inn is offering special rates. Enjoy two nights accommodations at the historic Lake Lure Inn for just $129. For more information, or to arrange your visit, call Grey Rock’s office at 888-510-5263. This offer is good through December 31, 2006.
###
American Express--OPEN for Small Business
OPEN for Small Business
Client: American Express
Project Description: Copy for a Direct Mail piece targeted to American Express financial services partners and designed to encourage lenders to participate in the American Express small business card program.
[cover]
Take Your Small Business Card Strategy to the Next Level
As a premier financial institution, you understand the challenges of maintaining and growing your small business card program.
Partner with American Express and eliminate your costs—while you take advantage of a knowledge base and product set that have made us the #1 provider in the industry.
[inside spread: intro]
Make Big Things Happen in Small Business
In today’s competitive business environment, attracting and retaining profitable small business card customers is essential. That’s why your partners must share your organization’s strategic outlook and your mission of creating a superior customer experience.
Partnering with American Express for your small business card program allows you to drive non-interest revenue through your branch network while you build account-holder loyalty. We can help you differentiate yourself from your competition while eliminating the infrastructure costs required to compete in the small business marketplace.
[first section: strategic fit]
A Strategic Fit and a Name You Can Trust
Like you, we are committed to providing small business customers with outstanding service, unique value and compelling products. Designed to support small business, our infrastructure can help enhance your offerings while protecting relationships with your account holders.
Shared focus and dedication to developing long-term relationships with small business.
Does not compete with your institution to gather deposit accounts.
Proven ability to drive value through partnerships.
20 years of experience in providing small business card products and service.
More than 200 OPEN small business specialists, including more than 80 risk specialists in underwriting.
[second section: customer experience]
Creating a Superlative Customer Experience
World-class customer service is just one of the reasons that American Express has been able to drive Cardmember loyalty that is two times higher than prospects’ loyalty to their current card and three times higher than that of the #2 issuer.
Most relevant products for small business, including Business Cash Rebate and Business Gold Cards.
World-class customer service, including automatic discounts at leading merchants, dispute resolutions, expense management and 24/7 account access and service.
More than 800 customer service representatives.
Extensive underwriting capabilities, customized for small business decisioning--- enabling us to put our products in the hands of more consumers than any other issuer.
Membership Rewards®, resulting in higher spend.
[third section: superior economics]
Power Up for Interest-Free Revenue
American Express helps you grow non-interest revenue at no additional cost and without any risk. And our market leadership, national advertising and a customized Card acquisition plan can help you drive deeper penetration into your small business customer base, attracting new account holders as well.
Highest per-Card spend in the industry, more than double the #2 provider in 2004.
Competitive per-Card bounty and revenue sharing program.
Elimination of the all infrastructure costs, including issuance and administration.
Customized Card acquisition plan to drive business to your institution.
[back cover]
When you choose the best partner, you attract the best prospects.
Our experience with partnerships allows us to tailor programs to your organization’s unique needs and the needs of your account holders. Our primary goal is to drive value to your organization and help you to focus on the most profitable aspects of your business by providing world-class products.
[foldover panel]
American Express can bring significant value to your small business card customers while generating non-interest revenue.
Attract and retain profitable customers
Drive sales through your branch network
Save the cost of Card-issuance and support
Make the most of American Express small business experience
Offer world-class products and services from American Express
Take your Small Business Card strategy to a New Level
[business card holder]
American Express--The Big Day Gifting Promotion
The Big Day 2005 Gifting Promotion
Client: American Express
Project Description: Copy for a Direct Mail piece designed for American Express financial services partners. While announcing the theme for the annual Spring Seasonal Promotion, “The Big Day” also introduces a new product that can drive traffic to banks and credit unions: the American Express Gift Card.
[graphic]
The Big Day
2005 Gifting Promotion
May 1—June 30, 2005
[large headline]
When’s the Big Day?
A Season Full of Gifting Opportunities
[copy]
Chances are, most of your customers have a “big day” of some kind coming up, and they’ll be turning to your branch to help them find that perfect gift. From Mother’s Day and Father’s Day to weddings and graduations, this is the time of year when American Express Gifting Products are particularly popular. To help you make the most of these “big days”—large and small—American Express is pleased to announce the Big Day Seller Promotion.
Especially for High Achievers
The Big Day Seller Promotion is designed especially for a select group of “star seller” branches that have performed exceptionally well at selling American Express Gifting Products. This fun contest is our way of saying “thank you” and “keep up the good work” to those branches that truly go the extra mile.
Get Ready for the Big Day
The Big Day Promotion measures your branch’s sales of American Express Gifting Products over a two-month period: May 1—June 30, 2005. It’s a window of opportunity in which star sellers like you can really shine. We’ve determined specific gifting product sales targets for your branch, based on your past performance selling American Express products. See the accompanying Promotion Letter for your branch’s individual sales goals.
Sweet Success for the Branch Team
At the end of the promotion, each branch that has exceeded its goal will be sent a championship-sized box of Godiva chocolates for the whole team to share. Your sales will be tabulated in early July 2005, and awards will be delivered soon afterwards. Your branch is already enrolled in the Big Day. So just keep doing what you already do so well—sell American Express Gifting Products. And it will be our pleasure to reward your team.
Need More Information?
Contact your American Express representative if you have questions.
[sidebar]
[Graphic: Gift Card and Gift Cheque]
American Express Gifting Products
Instead of One Place, They’re Good All Over the Place
Unlike store cards or certificates, American Express Gifting Products let gift recipients get exactly what they want, every time—and they can be used virtually anywhere. American Express Gifting Products are more than a simple gift. They give endless possibilities, big and small—from retail, to restaurants, to spas and museums.
Who wouldn’t love a million possibilities? Suggest American Express Gifting Products to your customers.
Elegant Gift Giving
Elegant alternatives to cash presents or store gift certificates---and much safer.
They allow your purchasers to give the gift of experience to the special individuals in their lives.
Something for Everyone
Purchasers can give their friends and family members what they really want—every time.
You can help consumers create possibilities.
Client: American Express
Project Description: Copy for a Direct Mail piece designed for American Express financial services partners. While announcing the theme for the annual Spring Seasonal Promotion, “The Big Day” also introduces a new product that can drive traffic to banks and credit unions: the American Express Gift Card.
[graphic]
The Big Day
2005 Gifting Promotion
May 1—June 30, 2005
[large headline]
When’s the Big Day?
A Season Full of Gifting Opportunities
[copy]
Chances are, most of your customers have a “big day” of some kind coming up, and they’ll be turning to your branch to help them find that perfect gift. From Mother’s Day and Father’s Day to weddings and graduations, this is the time of year when American Express Gifting Products are particularly popular. To help you make the most of these “big days”—large and small—American Express is pleased to announce the Big Day Seller Promotion.
Especially for High Achievers
The Big Day Seller Promotion is designed especially for a select group of “star seller” branches that have performed exceptionally well at selling American Express Gifting Products. This fun contest is our way of saying “thank you” and “keep up the good work” to those branches that truly go the extra mile.
Get Ready for the Big Day
The Big Day Promotion measures your branch’s sales of American Express Gifting Products over a two-month period: May 1—June 30, 2005. It’s a window of opportunity in which star sellers like you can really shine. We’ve determined specific gifting product sales targets for your branch, based on your past performance selling American Express products. See the accompanying Promotion Letter for your branch’s individual sales goals.
Sweet Success for the Branch Team
At the end of the promotion, each branch that has exceeded its goal will be sent a championship-sized box of Godiva chocolates for the whole team to share. Your sales will be tabulated in early July 2005, and awards will be delivered soon afterwards. Your branch is already enrolled in the Big Day. So just keep doing what you already do so well—sell American Express Gifting Products. And it will be our pleasure to reward your team.
Need More Information?
Contact your American Express representative if you have questions.
[sidebar]
[Graphic: Gift Card and Gift Cheque]
American Express Gifting Products
Instead of One Place, They’re Good All Over the Place
Unlike store cards or certificates, American Express Gifting Products let gift recipients get exactly what they want, every time—and they can be used virtually anywhere. American Express Gifting Products are more than a simple gift. They give endless possibilities, big and small—from retail, to restaurants, to spas and museums.
Who wouldn’t love a million possibilities? Suggest American Express Gifting Products to your customers.
Elegant Gift Giving
Elegant alternatives to cash presents or store gift certificates---and much safer.
They allow your purchasers to give the gift of experience to the special individuals in their lives.
Something for Everyone
Purchasers can give their friends and family members what they really want—every time.
You can help consumers create possibilities.
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