American Express--The Big Day Gifting Promotion

The Big Day 2005 Gifting Promotion

Client: American Express

Project Description: Copy for a Direct Mail piece designed for American Express financial services partners. While announcing the theme for the annual Spring Seasonal Promotion, “The Big Day” also introduces a new product that can drive traffic to banks and credit unions: the American Express Gift Card.


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The Big Day
2005 Gifting Promotion
May 1—June 30, 2005

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When’s the Big Day?
A Season Full of Gifting Opportunities

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Chances are, most of your customers have a “big day” of some kind coming up, and they’ll be turning to your branch to help them find that perfect gift. From Mother’s Day and Father’s Day to weddings and graduations, this is the time of year when American Express Gifting Products are particularly popular. To help you make the most of these “big days”—large and small—American Express is pleased to announce the Big Day Seller Promotion.

Especially for High Achievers
The Big Day Seller Promotion is designed especially for a select group of “star seller” branches that have performed exceptionally well at selling American Express Gifting Products. This fun contest is our way of saying “thank you” and “keep up the good work” to those branches that truly go the extra mile.

Get Ready for the Big Day
The Big Day Promotion measures your branch’s sales of American Express Gifting Products over a two-month period: May 1—June 30, 2005. It’s a window of opportunity in which star sellers like you can really shine. We’ve determined specific gifting product sales targets for your branch, based on your past performance selling American Express products. See the accompanying Promotion Letter for your branch’s individual sales goals.

Sweet Success for the Branch Team
At the end of the promotion, each branch that has exceeded its goal will be sent a championship-sized box of Godiva chocolates for the whole team to share. Your sales will be tabulated in early July 2005, and awards will be delivered soon afterwards. Your branch is already enrolled in the Big Day. So just keep doing what you already do so well—sell American Express Gifting Products. And it will be our pleasure to reward your team.

Need More Information?
Contact your American Express representative if you have questions.


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[Graphic: Gift Card and Gift Cheque]
American Express Gifting Products
Instead of One Place, They’re Good All Over the Place
Unlike store cards or certificates, American Express Gifting Products let gift recipients get exactly what they want, every time—and they can be used virtually anywhere. American Express Gifting Products are more than a simple gift. They give endless possibilities, big and small—from retail, to restaurants, to spas and museums.

Who wouldn’t love a million possibilities? Suggest American Express Gifting Products to your customers.

Elegant Gift Giving
Elegant alternatives to cash presents or store gift certificates---and much safer.
They allow your purchasers to give the gift of experience to the special individuals in their lives.

Something for Everyone
Purchasers can give their friends and family members what they really want—every time.
You can help consumers create possibilities.