American Express--OPEN for Small Business

OPEN for Small Business

Client: American Express

Project Description: Copy for a Direct Mail piece targeted to American Express financial services partners and designed to encourage lenders to participate in the American Express small business card program.


[cover]
Take Your Small Business Card Strategy to the Next Level

As a premier financial institution, you understand the challenges of maintaining and growing your small business card program.

Partner with American Express and eliminate your costs—while you take advantage of a knowledge base and product set that have made us the #1 provider in the industry.

[inside spread: intro]
Make Big Things Happen in Small Business
In today’s competitive business environment, attracting and retaining profitable small business card customers is essential. That’s why your partners must share your organization’s strategic outlook and your mission of creating a superior customer experience.

Partnering with American Express for your small business card program allows you to drive non-interest revenue through your branch network while you build account-holder loyalty. We can help you differentiate yourself from your competition while eliminating the infrastructure costs required to compete in the small business marketplace.

[first section: strategic fit]
A Strategic Fit and a Name You Can Trust
Like you, we are committed to providing small business customers with outstanding service, unique value and compelling products. Designed to support small business, our infrastructure can help enhance your offerings while protecting relationships with your account holders.
Shared focus and dedication to developing long-term relationships with small business.
Does not compete with your institution to gather deposit accounts.
Proven ability to drive value through partnerships.
20 years of experience in providing small business card products and service.
More than 200 OPEN small business specialists, including more than 80 risk specialists in underwriting.

[second section: customer experience]
Creating a Superlative Customer Experience
World-class customer service is just one of the reasons that American Express has been able to drive Cardmember loyalty that is two times higher than prospects’ loyalty to their current card and three times higher than that of the #2 issuer.
Most relevant products for small business, including Business Cash Rebate and Business Gold Cards.
World-class customer service, including automatic discounts at leading merchants, dispute resolutions, expense management and 24/7 account access and service.
More than 800 customer service representatives.
Extensive underwriting capabilities, customized for small business decisioning--- enabling us to put our products in the hands of more consumers than any other issuer.
Membership Rewards®, resulting in higher spend.

[third section: superior economics]
Power Up for Interest-Free Revenue
American Express helps you grow non-interest revenue at no additional cost and without any risk. And our market leadership, national advertising and a customized Card acquisition plan can help you drive deeper penetration into your small business customer base, attracting new account holders as well.
Highest per-Card spend in the industry, more than double the #2 provider in 2004.
Competitive per-Card bounty and revenue sharing program.
Elimination of the all infrastructure costs, including issuance and administration.
Customized Card acquisition plan to drive business to your institution.

[back cover]
When you choose the best partner, you attract the best prospects.
Our experience with partnerships allows us to tailor programs to your organization’s unique needs and the needs of your account holders. Our primary goal is to drive value to your organization and help you to focus on the most profitable aspects of your business by providing world-class products.

[foldover panel]
American Express can bring significant value to your small business card customers while generating non-interest revenue.
Attract and retain profitable customers
Drive sales through your branch network
Save the cost of Card-issuance and support
Make the most of American Express small business experience
Offer world-class products and services from American Express


Take your Small Business Card strategy to a New Level
[business card holder]